Charlotte Flair Eyes New Chapter as Babyface in WWE

Charlotte Flair has leveraged her incredible athletic ability (as well as the legacy of her father, Ric Flair) to become “The Queen” — a 14-time women’s world champion. In the process, she built a heel personality to achieve this — but now admits she wishes to shed her arrogant persona.

In an interview with PEOPLE, Flair said she wanted to bring alive the more authentic side of herself — Ashley Fliehr — to the forefront of her on-screen character. “On the opposite side of WrestleMania, I think I will tap more into that and kind of try to bring me — Ashley, the real person — to Charlotte,” she said.

She also went on to acknowledge the challenge of relating to the audience, noting, “I do feel like Charlotte, the character I made, is not relatable.” She also wants to prioritize connecting to the newer generation of audiences. “I feel like at this stage in my career I’d like to pull the curtain back a bit and show them like, hey I’ve been this hardcore, dominant b***h for however many years. But I’d also like to high-five the kids as I walk down the aisle,” she said to PEOPLE.

The veteran Flair is beginning to envy the simplicity of her real-life personality outside of the ring. While her past attempts at babyface runs have been met with mixed reactions, such as her post-Women’s Championship feud with Sasha Banks, or post-Wrestlemania 35, she remains poised to redefine ‘Charlotte’.

After a hiatus, Flair returned to the WWE at Royal Rumble 2025 — and won. She then chose to challenge Tiffany Stratton for the Women’s Championship at WrestleMania 41. But she would end up losing, and Stratton retained her title against the odds.